I haven’t blogged for a while but thought I would after reading Henrik Liliendahl Sørrensen’s post on 55 reasons for data quality. Henrik focused on customer master data, I’ve focused on key areas in financial and MI data – so charts of accounts and organisational hierarchies. So it’s probably of more interest to your CFO or financial controllers than the operational people.

  1. When you have incompatible or different charts of accounts across the group there may be inefficient accounting treatment of transactions. 
  2. When the management and legal views of the company are inconsistent reconciliations and closes will increase the time taken to close the books.
  3. Incomplete or out of date maps between central accounts and local core platform transaction types may lead to incorrect regulatory, tax or accounting treatment of transactions.
  4. If validation rules are not consistent between countries and business units in consolidation then there may be duplicate or missing summary information supplied for management information.
  5. When you have incompatible or different charts of accounts across the group there may be inefficient tax treatment of transactions. 
  6. When you have incompatible or different charts of accounts across the group then the close cycles may be long compared to your competitors, leading to out of date management information for decision making and long reaction times.
  7. When the management and legal views of the company are inconsistent planning decisions and investments made at various levels may be counterproductive to overall strategy because there isn’t a clear view of the overall strategic numbers. 
  8. When accounts are coded incorrectly in ERPs then there may be transactions booked to incorrect accounts, leading to incorrect tax, regulatory or accounting treatment.
  9. Incomplete or out of date maps between central accounts and local core platform transactions could lead to increased cost of close including reconciliations and review. 
  10. The increased effort to reconcile different charts of accounts across group will lead to increased audit effort and higher audit costs.
  11. When you have incompatible or different charts of accounts across the group then the close cycles may be long, leading to planning phases being shortened or incompatible.
  12. When the management and legal views of the company are inconsistent internal customers may not be treated correctly which may have an effect on transfer pricing.
  13. When the organisation structure is inconistently implemented in line of business systems and ERPs monthly and quarterly closes can be extended due to the number of reconciliations and reviews.
  14. Incomplete or out of date maps between central accounts and local core platform transaction types may lead to regulatory or tax investigation and hence increased costs.
  15. When you have incompatible or different charts of accounts across the group visibility at group level of available working capital and/or regulatory capital could be decreased leading to reduced ROC.
  16. When the management and legal views of the company are inconsistent the finance function may not be able to deliver a strategic service to the business units of the organisation.
  17. When accounts are coded incorrectly in ERPs then there may be transactions booked to incorrect accounts leading to increased audit and tax compliance advisory costs.
  18. When the organisation structure is inconistently implemented in line of business systems and ERPs there may be an effect on investment and planning decisions  that rely on correct information.
  19. Incomplete or out of date business rules on inter-company transactions could lead to increased tax charges or investigations into transfer pricing.
  20. Incomplete or out of date maps between central accounts and local core platform transaction types may lead to duplicate or missing information for decision making and planning.

Comments welcome!

Question: How has your business utilized Business Intelligence (BI) and how do you see this developing in the future? Do you see this is a separate departmental function or a core attribute for senior managers and executives?

My answer:
I’ve seen a range of clients with different approaches to business intelligence, at various levels of maturity across different dimensions, including data quality, integration, automation, business buy-in, strategic vs tactical vs operational.

Most of these have been successful at some level in providing value through information delivery to support decisions. The really successful ones see that the exploitation of and insight into information comes from top down so that top management look at all the numbers (not just the typical financial ones).

The delivery of effective business intelligence to the senior management sponsorship then needs to be across their scope of influence – i.e. consistent across the company.

So to answer your question directly, a data-driven decision making mindset at the top level is needed for effective utilisation across the company (these top people don;t need to be ‘power-users’ but they will have the power to make things happen). Then the rest of the organisation will follow in their stead.

The leading state of delivery of business intelligence (i.e. the BI department) is a cross-organisation ‘competency centre’, ‘centre of excellence’ or similar where there is a core of skilled, experienced business intelligence architects and developers, who work closely with department-level business people and technologists to deliver optimised BI solutions to the business, using the most relevant areas of the organisation’s knowledge.

Business Intelligence is evolving towards an integration with search technology in one direction (give me the answer i need based on these search terms), integration with business rules, predictive analytics and business process management to give ‘decision management’ in another, and more integrated reporting and planning (which has been evolving for years) in another.

These aren’t as different as they seem and all the threads have one thing in common – essentially, a real need for a quality information management approach across the organisation (source systems, master data, data warehouses) which should not be underestimated

Speaking yesterday with a colleague, we got around to discussing ‘information as a service’. My colleague is a vendor analyst by training before joining us so keeps a close eye on what the vendors are saying. His view was that the vendors are saying that information as a service is all about holding data in memory, speed and very physical features and benefits like that.

Now this may be the case but this seems like the typical techie approach – making the concept and the supporting/enabing technology into the same thing – when they’re not.

Information as a Service (in my world) is the concept, approach and architecture that brings consistent information to other systems in the organisation through a one to many ’service’ interface. So for example there is a customer service which all other systems should use to get their customer information. This could be real-time but doesn’t have to be. There could be a variety of levels of ’service’ within the same service (e.g. ID and name may be enough for one system, another may also need billing address, invoice address and preferred shipping info).

This may be delivered using web-service architecture, it may be delivered using ETL or EAI tools, it may be delivered using special ‘information as a service’ tools. The tools aren’t really important. What is, is that the information – whether master data, analytics or other information – is accurate, consistent and trusted in the data source and that it can be delivered to the systems that need it when they need it.

So information as a service is about getting the master data right, or the analytics right and the processes around that then using the software as an enabler, rather than the software being the be-all and end-all.

Doug Henshen at Intelligent enterprise blogged about a speech at the TDWI by Tracy Austin, former CIO of Mandalay Resort Group and former VP of IT at Harrah’s Entertainment, one of the most celebrated BI-driven enterprises in the world.

1. BI must be business driven, tied to measurable business goals. If BI is currently IT driven, find a way to evolve it into a business-driven initiative.
2. Data management has to be in place. If data quality isn’t there, no amount of cleaning will make it work. Just say no to more BI work until you can put proper data management and data quality in place.
3. Ensure the right mix of business and IT people. “Mandalay had competent people who were used to working in silos, but you can’t operate on your own when it comes to the data warehouse. You need architects and data modelers and people who can bring everything together and tie it to the larger strategy. Even if tools are there and the data is good but the people aren’t in place, it’s going to fail.”
4. Focus on quick measurable wins, not big, monolithic projects.
5. Create a formalized marketing plan. You have to sell the BI program to top executives and the entire organization. “You can even sell it to Wall Street, as we consciously did at Harrahs.”
6. Base BI investment decisions on business value. Ditch the smoke and mirrors or black-box approach. Have the rigor to commit to quantitative and qualitative deliverables and follow up with reports on progress toward goals.
7. Institute joint business and IT planning. Gather key business and IT leaders once a month so you get into a proactive mode. Let the business people tell you how they’re using BI and how they would like to be using it so you can plan the next releases.
8. Foster a business-savvy IT department. The more you can familiarize your IT people with the business drivers and business problems the better.
9. Develop the right BI architecture to meet the goals. Some organizations build as they go and end up with underpowered infrastructure. Some build everything at once in a big-bang project and they end up with overblown architecture. The best approach is to plan and architect in advace and then build as you go, spending one step at a time.
10. Optimize the human and information resources. Institute continuous measurement and continuous improvement. BI is not something you put in place and forget. You have to go back and reexamine the fundamental assumptions and success of existing projects.

These points are great. What is noticable about them is that as well as ‘BI’ they generally apply to what I’d see is good practice in general – whether for BI projects, EDM projects, data management projects, business rules, enterprise software, knowledge management projects.

In fact, rather than just talking about BI, I think Tracy is doing a great job of selling what I would read as agile (small a) development methods from a business focus. This so, so needs to be done as agile has been the domain of the IT crowd for far too long. Technology and the business are like ying and yang (or at least they should be) and doing agile business and agile technology sit so well together in allowing you to outperform your competitors.

(another)thing that’s clear hear is that 7/10 of the points are about culture, marketing, strategy and people. The hard soft stuff. Only 3 are about tech. I think Tracy’s approach to being a CIO is spot on here. Great piece.

Vinnie Mirchendani blogged today about how GE are using essentially BAM on their leased turbines to predict downtime and then share cost savings with their customers. The original came from Booz, Allen.

http://dealarchitect.typepad.com/deal_architect/2008/02/ge-siemens-and.html

This is such a great product of operational intelligence. Vinnie mentions how it could be done for outsourcers – coming up with value pricing options for capex investments. Someone will do it first. Wipro or Tata?

It got me thinking about which other industries this could apply to -

  • Premium car manufacturers (my german car is totally controlled by computer) could use the data they get from usage at services to offer more relevant warranties, discounts on services, upgrades?
  • The capex model/value pricing will work on trains, buses and other public transport systems. The public firms would push this further
  • Banks already use predicitve risk models to price credit & loans for their clients (then go and stick their money on flaky investments themselves)

I’ve just changed the name to information and decisions, to more accurately reflect the topics that I am interested in the management of. Nothing else has changed however!

http://marketingroi.wordpress.com/2008/02/19/debunking-marketing-myths-single-view-of-a-customer/trackback/

Ron Shevlin, on his ‘Marketing Whims’ blog, blogged about single view of a customer being a ‘marketing myth’.  ‘

Ron - My take: Truth is, most companies don’t know what a single view of the customer is, and many place way too much value in the concept.

Looking at it from a pure marketing point of view, I’d say ‘maybe’. I think Ron focuses in his article a bit too much on the data rather than the applications of that data.

It would be foolish to give a CSR access to every data element available, as Ron suggests, but having all that information ready to provide the CSR with the appropriate action to take is a much better way of doing it. (It still relies on having somewhere near to a single view of the customer. At least, it absolutely requires a single record for each customer, even if the integration of all systems is not included. ) If there is a way of measuring the the results of the decision made then even better – so this can be fed back into the analytic model that provided the action to take in the first place.

 Also, there are non-marketing requirements for a single view of the customer- in the sales to delivery process, pretty much everywhere in a bank, especially in investment banks between the front, middle and back offices. Within these processes are very strong arguments for the development and maintenance of a single view of the customer in most organisations.

The BBC are showing a documentary (Horizon) this evening (12 Feb 08)  about making better decisions. It’s written up on their website.

Basically it’s a presentation of Geek Logic by Garth Sundem, a book about equations/models that can be used to make better decisions in daily life, such as should you go to the gym, or should you apologise about something. Mathematical modelling for those everyday occasions.  Its a nice point, if a bit tongue in cheek.

The question I have is how effective are these models? The more I look at the examples on BBC and play with the numbers the more I see the holes in the equations – particularly how sensitive they are to one variable over another. And the very simple decision guide (if B>1 then buy it) isn’t very useful at all.

The idea is nice but the implementation here is trivial.

EDIT

I’ve been thinking about this a bit more and the trouble I’m having isn’t with the equations – which pass basic mathematical modelling tests but I’m still not confident enough in them, but the data that passes as parameters for them. For a bit of fun, its great. To use a similar process to actually automate decision making requires much better control of the parameter values and outcome bands. These data need to be trusted on the way in in order to make sense on the way out. Subjectiveness in data entry is a killer for automating decisions – someone is making a decision on the value of most parameters. This needs to be objective!

I’m looking forward to watching the TV show this evening (or maybe on iPlayer) to see if it is a ‘just a bit of fun’ sell or they are using it as a real technique.

There has been an argument over the past few years about real-time vs right-time data amongst vendors and analysts, who approach the question from the feasibility of technology, talking about ‘federated databases’ real-time ETL. real-time purchase history. For techies these are valid questions and interesting arguments. But, if the data doesn’t reach the point of decision making in a form for someone – whether a customer service representative, a salesperson, a manager –  to make a decision RIGHT NOW then the value of the information in the data has been lost.  

If instead we approach the question from the point of view of the business process then we get a different result. By building rules into systems which build on models and historical data, this data can be turned into real-time insight. By telling people on the front line what decision to make as part of their interaction with a customer, rather than providing them with information that may be interpreted differently businesses can ensure that corporate strategies and tactics are implemented on the front line. These best practices are then shared as service across the business whenever a particular task is needed to ensure consistency. 

Examples of organizations who could use this form of real-time insight include corporate banks who use models based on Basel II rules to inform the risk profile of loans offered, telecoms companies who can offer appropriate upgrades to profitable and non-profitable customers, and media firms who can make their ad pricing more efficient by sharing the services which provide pricing guidance across the business.

Providing real-time insight requires good data quality and in particular the use of master data management services across operational and analytic systems. Predictive models can mine the historical data and identify the appropriate models and segments based on incoming customer information which a rules-based system can direct to the right prompt on the salesperson’s screen.  

How much need is there for ‘real-time data’ in this model? To make the most of real-time insight, businesses actually need to know as much as they can about a customer BEFORE the transaction actually happens – based on purchase history, website history, information provided online. After the fact is too late to actually impact the decision – meaning that traditional ‘real-time’ data approaches cannot be acted upon to change the direction of the transaction in your favour.  

Really useful real-time data means that the data is being used to make a difference to the business. This means real-time insight, over real-time transaction history. Real-time insight gives businesses the opportunity to align their operational decisions with strategic and tactical objectives, meaning that operational effectiveness is increased.  

I’ve been rereading Re-imagine and inspired by some of Tom Peters recent thoughts on implementation so thought I’d put some random thoughts on excellence, implementation down . So what is  excellence. And how does it relate to success. Does excellence on its own = success? This is a great question – because success is such a personal thing. For me, a little formula is success=excellence + passion + execution. Excellence being ‘best in the world’, stretching your internal beliefs about your ability, passion being love! hate! the real reason for doing anything, execution being ‘get it done’ – the art of inspiring and organizing  for results rather than politics. Try stuff, don’t fear failure as it’s a step on the road to success. Success in teams needs all these elements, in all the people.    More later.