Archive for the ‘Master data’ Category

I haven’t blogged for a while but thought I would after reading Henrik Liliendahl Sørrensen’s post on 55 reasons for data quality. Henrik focused on customer master data, I’ve focused on key areas in financial and MI data – so charts of accounts and organisational hierarchies. So it’s probably of more interest to your CFO or financial controllers than the operational people.


http://marketingroi.wordpress.com/2008/02/19/debunking-marketing-myths-single-view-of-a-customer/trackback/ Ron Shevlin, on his ‘Marketing Whims’ blog, blogged about single view of a customer being a ‘marketing myth’.  ‘ Ron – My take: Truth is, most companies don’t know what a single view of the customer is, and many place way too much value in the concept. Looking at it from a pure marketing point […]


 Is it the same as reference data, or is it much bigger, or smaller? Dan Lindstedt in another post I’ve linked to says how to implement it, but as David Loshin discusses here there isn’t really a clear definition. At the moment I think that Master data becomes reference data at the point that it is consumed by the end system – Master data exists, […]