Posts Tagged ‘Data Quality’

I haven’t blogged for a while but thought I would after reading Henrik Liliendahl Sørrensen’s post on 55 reasons for data quality. Henrik focused on customer master data, I’ve focused on key areas in financial and MI data – so charts of accounts and organisational hierarchies. So it’s probably of more interest to your CFO or financial controllers than the operational people.

Advertisements

http://marketingroi.wordpress.com/2008/02/19/debunking-marketing-myths-single-view-of-a-customer/trackback/ Ron Shevlin, on his ‘Marketing Whims’ blog, blogged about single view of a customer being a ‘marketing myth’.  ‘ Ron – My take: Truth is, most companies don’t know what a single view of the customer is, and many place way too much value in the concept. Looking at it from a pure marketing point […]