Posts Tagged ‘MDM’ Ron Shevlin, on his ‘Marketing Whims’ blog, blogged about single view of a customer being a ‘marketing myth’.  ‘ Ron – My take: Truth is, most companies don’t know what a single view of the customer is, and many place way too much value in the concept. Looking at it from a pure marketing point […]

This was in response to a post on linkedin  regarding the usage of business intelligence. Traditional business intelligence on its own is nice. It lets you know what you have done as a business, and a little bit on where you could be doing in the future. I 100% agree with the other posters about […]